What Is 988 Day?

988 Day is an annual event starting in 2024. It is dedicated to creating positive buzz and raising awareness about the 988 Suicide & Crisis Lifeline (the Lifeline) across the country. This unique day serves as an opportunity to spotlight the Lifeline and promote mental health and suicide prevention in communities nationwide. With a new tradition kicking off on September 8, 2024, this day will celebrate and amplify the message of 988 to ensure that everyone knows there is help available without judgment.

Goal: Building Awareness

The goal of 988 Day is simple yet powerful: to raise awareness of 988 in fun, creative ways and start an annual tradition that grows year after year. Whether you're a mental health advocate, a local community member, or someone passionate about mental wellness, 988 Day is a time to engage and spread the word about this life-saving resource.

Call to Action: "No Judgment. Just Help."

On September 8, participants are encouraged to embrace the theme "No Judgment. Just Help." This message underscores the purpose of 988—to provide compassionate, stigma-free support to those in crisis. Whether you're organizing an event, sharing information, or engaging in a simple act of kindness, the goal is to convey that 988 is a resource for everyone, and help is always available without fear of judgment.

Get Involved and Share Using #988Day

Participation in 988 Day is all about community engagement. You're invited to share your activities and how you promote awareness on social media using the hashtag #988Day. To help unify efforts across the country, there will be a social media wall where you can see how others celebrate and support 988.

How It Will Work

To help with planning, a digital toolkit featuring digital and print materials created explicitly for 988 Day will be available. This toolkit is designed to inspire and equip you with everything needed to promote 988 in your community successfully.

Once you've got your plans in place, the big day—September 8, 2024—will be your chance to put those ideas into action. Share the message "No Judgment. Just Help." in any creative way you see fit, whether through events, social media campaigns, or other initiatives. Be sure to use the hashtag #988Day when you share, and check out the social media wall to see how others across the country are spreading awareness and positivity.

Together for a Better Future

988 Day is more than just a one-day event—it's a movement to build a better future where mental health support is accessible to all. By participating in this annual tradition, you're helping to spread the word that help is just three digits away and that support is available for everyone, without exception.

Mark your calendars, get creative, and make this first 988 Day a success!