Attention, small business leaders! The introduction of the American Privacy Rights Act (APRA) presents significant and immediate risks to your operations.
In brief:
- APRA sets strict criteria for small business exemptions, with a cap of 200,000 data points. This could subject many small businesses to onerous compliance requirements.
- APRA allows individuals to sue businesses, raising the risk of costly legal battles over frivolous claims, which could deplete your resources and hinder growth.
- Data restrictions would restrict your ability to know and communicate with your customers, even if they opt-in to receive communications from you.
- The complexity and ambiguity of opt-out provisions and other requirements under APRA may complicate customer interactions and stifle innovation.
Fill out the form to send a letter to your lawmakers urging them to reconsider APRA to protect consumer privacy without undermining small business vitality.