Governments both domestically and internationally are enacting internet privacy rules that could prove complex and burdensome for many unsuspecting small businesses. Several states have passes various data privacy regulations, and all 50 states have enacted breach notification laws. 

Managing personal data and keeping it secure will continue to get more expensive for business owners, forcing businesses to look for other technological solutions to help ease their compliance burden and manage risk when they engage in buying and selling of personal data. The U.S. lacks national data privacy legislation, leaving small businesses alone in figuring out which laws apply to them.