Congress is considering the American Privacy Rights Act, sweeping privacy legislation that would leave retailers and Main Street businesses vulnerable to "drive-by" lawsuits and predatory litigation. The APRA includes a private right of action, giving trial lawyers the ability to take you to court for privacy violations by your service providers. 

This sweeping legislation, marketed as a solution to data privacy concerns, disproportionately impacts Main Street businesses while shielding major tech giants, leaving retailers and small businesses exposed. If passed, the APRA will limit businesses' growth and ability to meet customer needs by hindering their capacity to leverage data solutions for marketing and customer engagement. 

Retailers want a comprehensive national data privacy law that establishes protections for consumer data in a consistent manner. Congress should ensure fair protections for retailers and Main Street businesses by removing the private right of action provision in the APRA.